The WEEE Regulations came into force in 2007 and require Valpak to contract with Local Authorities across the UK to collect discarded electric and electronic items. Valpak have now put in place contracts with 35 Local Authorities. As part of our work we are seeking to promote and make consumers aware of recycling facilities for electrical items such as old TVs, fridges and cookers, and Valpak's Marketing Team have been working with Local Authority officers to prepare relevant marketing materials.

This work will launch in Glasgow where we will be using a leafleting campaign, schools poster competition, "WEEE recycle-more", and face to face promotion to raise house holders' attention to new WEEE recycling services. Some of the promotional materials are generic and can be used with other Local Authority partners and transferred to other areas of the UK if the Glasgow launch proves to be successful. Valpak have received financial support for the Glasgow WEEE campaign from Wincanton who are one of the contractors in the Glasgow area.

For more information about the Glasgow WEEE campaign and the "WEEE recycle-more" schools poster competition please contact a member of the Marketing Team on 08450 682 572.